Not all websites are created equally.
Take this site. As a real estate analogy, this is a cabin in the woods. This blog is the digital version of a weekend getaway, stuffed with comforts and curiosities, eclectic bits of cookware, and eccentric tchotchkes piled onto the shelves to add an atmosphere of warmth while still giving it all a human touch.
What made your job
interesting in 2021?
On the other hand, the website that I oversee for work is a large glass-paneled government skyscraper downtown, with elevators speeding between the floors and strict rules for how the queues to each service desk are designed, and careful attention to detail given to the colors of the wall paint and the placement of the signage pointing out everything from the washrooms to the lost and found to the exit.
I don’t write about my work, at least not often, because there is such a stark contrast between what I am paid to build over there and what I build for fun over here.
And I think buried in that explanation is a little of what makes my job interesting, too.
Not everyone understands websites, and less so do people understand the vast chasm of differences that are buried beneath the design, purpose and function of those websites. Maybe that is a broad assumption, but I see evidence of such a conjecture if not daily, then multiple times per week.
We need to think more like Starbucks. Someone will say.
I reply that Okay, yes… we can learn from Starbucks but Starbucks is a little shop on the corner that sells coffee and fills its humbly lit spaces with warm, inviting leather chairs and groovy popular jazz. We are required to use plastic seating and provide ample lighting. How can we translate that vibe into something useful?
The analogy breaks down quickly, obviously.
People see something that works and while they are not wrong in the simplification, they are also often unaware that there is a huge gap — technically, functionally, even philosophically — between what our corporate website does versus what Facebook does versus what that food delivery app does versus what a little blog in the winter wilderness (quietly run by one and the same person as the first) is meant to be… and do… and say.
And in that they are not wrong but merely interested in a design problem, the part of my job that becomes interesting in return is attempting to take the energy of such a vision and translating it into a plan for someone else to write code that can be uploaded and integrated and activated into a tool that, say, sells bus fares with the same fluidity that Starbucks dispenses lattes.
Meanwhile, I can write and say and post and design this little cabin in the wilderness exactly the way I want to. Right here. Warm, cozy, curious, and inviting.
Thirty one topics. Thirty one posts. Not exactly a list… but close. In December I like to look back on the year that was. My daily posts in December-ish are themed-ish and may contain spoilers set against the backdrop of some year-end-ish personal exposition.
