Business is tough and fickle, and you never really know why or how a business will succeed or fail.

For example.

For example a new cookie bakery opened up this weekend in our neighbourhood. I saw the sign go up and didn’t think much of it, but then opening day arrived and people were literally lined up for multiple hours and through two parking lots to wait for a few cookies. I started to wonder “If I got in line now would the cookies I eventually bought even exist when I got in line or would they be baked between when I got in line and when I got to the front of the line.” Yeah, the line was that long.

Why is that successful?

Cookies, for one. But what other magic makes people line up for hours for cookies? I don’t know.